New at Aveda


Thicker, Fuller Hair

Reduce hair loss by 53%
Instantly thickens and strengthens hair
98% naturally derived

The Power of Turmeric
New invanti advanced taps the power of Ayurveda, the 5,000 year old healing art of India, with turmeric – which our Botanical Lab included in an innovative combination of actives – to help give you thicker, fuller hair.


Hair you want to run your fingers through, with aroma that carries you away – that’s how New pure-fume hair mists make you feel as beautiful as you look. Transporting aroma that envelops your strands while also infusing softness and shine. Just choose your destination. Your aroma journey awaits.

Science of Aromaology

We believe every beauty product should make you feel as beautiful as you look. That’s why aroma is at the heart of every Aveda experience. To help promote your sense of well-being, our products feature aromas formulated through the art and science of aromaology. Created in our Botanical Aroma Lab, our pure-fume™ aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power. Experience them yourself; your sensory journey awaits. Only at Aveda.